Covered International Rebrand

Covered International (est.2013) is a faith-based outreach and support group for women in the adult-entertainment industry, including victims of commercialized sexual exploitation and trafficking. Their mission is “to walk with women through their journey until they are empowered, clothed with strength and dignity, and can laugh without fear of the future.”

Covered originated as a Toledo-based nonprofit, but has since expanded internationally, with a chapter introduced in Toronto and additional new chapters in the planning phases. Their rapid growth necessitated an updated identity which better reflects their values, relates to their audience and reinforces their mission statement while including scalability for future growth.

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Posted by ouroboros in branding, identity, INTJ Design, strategy, 0 comments