The City Hub Campaign & Identity

The vision casting info graphic was broadcast at the in-house launch of the fundraising process. The video introduced the big picture and built anticipation for the Buy a Brick • Build a Legacy campaign, which successfully raised over $20,000 to acquire and begin renovation on The City Hub, which will house Rustbelt Coffee & Cream Living, whose proceeds will benefit Toledo area nonprofits, as well as providing office and conference space.

The info graphic video moved from initial concept to completion in three days. Once the creative direction was established and the script written, I storyboarded the content and began creating graphic elements while the voiceover was being recorded. The assets were then combined in After Effects to render the final product.

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Posted by ouroboros in identity, INTJ Design, strategy, 0 comments

Covered International Rebrand

Covered International (est.2013) is a faith-based outreach and support group for women in the adult-entertainment industry, including victims of commercialized sexual exploitation and trafficking. Their mission is “to walk with women through their journey until they are empowered, clothed with strength and dignity, and can laugh without fear of the future.”

Covered originated as a Toledo-based nonprofit, but has since expanded internationally, with a chapter introduced in Toronto and additional new chapters in the planning phases. Their rapid growth necessitated an updated identity which better reflects their values, relates to their audience and reinforces their mission statement while including scalability for future growth.

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Posted by ouroboros in branding, identity, INTJ Design, strategy, 0 comments