cream living

The City Hub Campaign & Identity

The vision casting info graphic was broadcast at the in-house launch of the fundraising process. The video introduced the big picture and built anticipation for the Buy a Brick • Build a Legacy campaign, which successfully raised over $20,000 to acquire and begin renovation on The City Hub, which will house Rustbelt Coffee & Cream Living, whose proceeds will benefit Toledo area nonprofits, as well as providing office and conference space.

The info graphic video moved from initial concept to completion in three days. Once the creative direction was established and the script written, I storyboarded the content and began creating graphic elements while the voiceover was being recorded. The assets were then combined in After Effects to render the final product.

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Posted by ouroboros in identity, INTJ Design, strategy, 0 comments