Trinity College Best Design Practices Webinar

Auckland based Trinity College needed an instructional overview for their non-designer theological students in implementing sound design principles into media for their sermon presentations.

We developed Design Guidelines for Screen Presentations to teach basic design principles and theory using easy to grasp visuals and a healthy dose of humor. The seminar was well received by students and faculty and has been integrated into the Effective Church Leadership course curriculum at Trinity College.

INTJ Design is something rare today—quality and enthusiasm for the client. I have used their work in various adult education classes for the Methodist Church of New Zealand and it always goes down a treat.

David Bell, Principal – Trinity College, Auckland

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The City Hub Campaign & Identity

The vision casting info graphic was broadcast at the in-house launch of the fundraising process. The video introduced the big picture and built anticipation for the Buy a Brick • Build a Legacy campaign, which successfully raised over $20,000 to acquire and begin renovation on The City Hub, which will house Rustbelt Coffee & Cream Living, whose proceeds will benefit Toledo area nonprofits, as well as providing office and conference space.

The info graphic video moved from initial concept to completion in three days. Once the creative direction was established and the script written, I storyboarded the content and began creating graphic elements while the voiceover was being recorded. The assets were then combined in After Effects to render the final product.

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LenTex Lighting Identity

Identity design for LenTex Lighting, an aftermarket Jeep third brake light retailer.

The client was looking for an easily recognizable mark that identified their product to their tribe of fellow Jeep lovers. We distilled the aesthetic of their product to its simplest form, then threw in a Texas star on the hub for good measure. The client loved the logo lockups and was blown away by the extra branding applications we suggested, including the “Get Lit!” tagline, which resonated with their “laid back and enjoying life” persona.

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Milagro Identity & Packaging

Milagro is an all natural, homeopathic health brand catering to the natural-living/new age audience. They wanted a brand identity that conveyed fresh simplicity with a high end feel. Drawing from new age symbology, we incorporated sacred geometry forms to subdivide their product offering in a way that maintained an overall cohesiveness.

The brand aesthetic was applied to packaging to achieve a quality and elegant face for their retail presence.

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Covered International Rebrand

Covered International (est.2013) is a faith-based outreach and support group for women in the adult-entertainment industry, including victims of commercialized sexual exploitation and trafficking. Their mission is “to walk with women through their journey until they are empowered, clothed with strength and dignity, and can laugh without fear of the future.”

Covered originated as a Toledo-based nonprofit, but has since expanded internationally, with a chapter introduced in Toronto and additional new chapters in the planning phases. Their rapid growth necessitated an updated identity which better reflects their values, relates to their audience and reinforces their mission statement while including scalability for future growth.

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